Contents page from SimpliSafe brandbook
Expanding the palette
• Branding
• Graphic Design
• Print/Packaging Design
• Design Systems
SimpliSafe is a home security company offering a  customizable, DIY security system. While SimpliSafe had an established set of typography rules and a logo when I arrived, the company's growth beyond the startup phase demanded an expansive, flexible system that could more robustly signal the brand’s identity. This work needed to accommodate SimpliSafe's dual positioning as a tech gadget and an accessible product that would be at home in any property.

My work involved email design, organic social media templates, packaging design, developing the ecommerce experience, and the creation of a brand book. The resulting visual synthesis married crisp design with authentic, nostalgic photography.