SimpliSafe is a home security company offering a  customizable, DIY security system. While SimpliSafe had an established set of typography rules and a logo when I arrived, the company's growth beyond the startup phase demanded an expansive, flexible system that could more robustly signal the brand’s identity. This work needed to accommodate SimpliSafe's dual positioning as a tech gadget and an accessible product that would be at home in any property.
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My work involved email design, organic social media templates, packaging design, developing the ecommerce experience, and the creation of a brand book. The resulting visual synthesis married crisp design with authentic, nostalgic photography.